Harvey Nichols has unveiled a new campaign featuring 100-year-old model Bo Gilbert to celebrate 100 years of British Vogue. The campaign includes a film, showing a behind the scenes look at a shoot with Gilbert for an ad that will appear in the special centenary edition ofÂ Vogue, which lands on 5 May.
What it means to be a retail brand has changed and brands are immersing themselves into a new world of cultural expectations. It is no longer just about products and keeping the shop floor fully stocked – consumers have come to expect a lot more from their favourite brands. The main reason for this is because technology is changing the way we shop and brands are transforming themselves to create a whole new experience, in order to meet the ever-growing expectations of the modern-day customer.
High street retailer Warehouse has unveiled a new corporate identity and a new premium direction for next season,Â following the appointment of designÂ director Emma Cook.
British designer Stella McCartney has been charged once again with designing the British Olympic and Paralympic team’s kit, this time for the Rio Olympics which take place this summer. The new Team GB designs were unveiled by the designer and sports brand Adidas today and feature an heraldic coat of arms as the central design motif.
If youâ€™re visiting Paris and grow tired of the art, the couture and the history (as if!) you can now pop down to department store BHV for an athleisure fix. While BHV is one of the most local shopper-focused of the big Paris stores, it may just be worth adding to your tourist itinerary now.
The retailer has launched a new division called Fashion Sport, targeting women, in a 120sqm space on the first floor. Itâ€™s divide into themes such as running, training and studio and will offer workshop sessions with brand coaches.
Saying that digital is the future of fashion retail is as much of a shock revelation as saying â€śsex sellsâ€ť or â€śtoo many markdowns hurt profitsâ€ť. But it really is worth saying. How so?Â Digital is too important to ever take your eye off the ball. Digital is still neglected by some brands. And because the digital landscape is moving (and growing) so fast.
French online flash sale pioneer vente-privee.com has embarked on a European expansion with the acquisition of Spanish site Privalia and the purchase of a majority stake in eboutic.ch in Switzerland. The moves helps unite what vente-privee.com founder and CEOÂ Jacques-Antoine Granjon has described as a “fragmented market”.
We all come across obstacles every day, and when possible we try and avoid them or find a way around the obstacle. When youâ€™re building an omni-channel strategy for your brand, there are some obstacles your departments and the wider teams will have to conquer to ensure success.