Farfetch, the global online luxury fashion destination, will launch its first move into beauty tomorrow with Space NK. The introduction of Space NK to Farfetch’s 400-strong boutique line-up brings brands such as Eve Lom, Lipstick Queen, By Terry and Kevyn Aucoin to the Farfetch audience. Its new kidswear offer is also set to go live this week.
Farfetch chief marketing officer Stephanie Horton said Space NK was the “first exclusive beauty partner” to launch on the platform and that the move had been led by customer demand.
“We are now one of the world’s top three leading online luxury destinations for fashion and lifestyle, and the highly discerning shoppers who visit us every month have been asking for beauty to be added to our offering. Space NK Apothecary are renowned in the industry as a leading beauty authority, so we are really excited that they are the first exclusive beauty partner to launch on Farfetch,” Horton said.
Space NK began life in 1993 as a single store in London’s Covent Garden founded by Nicky Kinnaird. It now has its own etail site and 64 bricks and mortar stores in the UK and Ireland as well as 22 in the US offering a carefully curated selection of women’s and men’s beauty, hair and lifestyle brands.
Also going live on the Farfetch platform tomorrow is its fist kidswear offer including luxury brands such as Stella McCartney Kids, Roksanda, Burberry Kids and Caramel Baby available in ages from 0-14.
Farfetch, which was launched in 2008 by entrepreneur Jose Neves to bring together the world’s best fashion boutiques together on one online platform, has been growing rapidly. It now brings together 400 leading boutiques offering 1,000 brands globally. Last year it acquired iconic London boutique Browns and will use its South Molton Street store as a test bed for its hi-tech future store concept.
