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Posted In Brands & Designers, Fashion, News & Insight, Retail & Etail

BoohooMAN launches Pride collection with Philip Normal

Lauretta Roberts | 1st August 2017

 0

BoohooMAN has launched a limited edition LGBT Pride collection in collaboration with creative LGBT visionaire and activist Philip Normal.

The 30-piece collection, which is now live on its site, features a range of bold statement t-shirts, a sweater, hoodie, jacket and accessories which are priced from £4 to £50 with 10% of proceeds going to charities GMFA and the Albert Kennedy Trust.

Normal, who began his career as a designer in the late 90s before opening a store in Camden Market, said he wanted to make “2017 the best Pride season ever”. “We need the UK to be a beacon of hope for those countries who have had their Pride marches banned,” he said.

BoohooMAN said it was proud to work with normal and to support its LGBT customers. “We support people from all walks of life and want to help build a brand that breaks down barriers,” the etailer said.

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Tags / BoohooMAN, Collaborations, ecommerce, Philip Normal

About Author / Lauretta Roberts

Lauretta Roberts is managing director and Editor-in-Chief of The Industry, having acquired the business along with business partner Antony Hawman in July 2015. She is also the former director of brand & propositions of trend forecaster WGSN and a former editor of Drapers magazine.

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