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Posted In News & Insight, Retail & Etail

BoohooMAN launches Big & Tall collection

Lauretta Roberts | 23rd August 2017

 0

BoohooMAN is further extending its offer with its first Big & Tall range which includes sizes up to XXXXL.

The range acts as an extension of the retailer’s men’s mainline and includes longline t-shirts, MA1 bomber jackets, denim, formal wear and accessories in sizes from L-XXXXL and waist sizes 30-46. Prices start from £6.

BoohooMAN said it wanted to offer a diverse, trend led range of clothing for its Big & Tall line and not just simple, standard styles. “We want our customer, no matter their size to feel like they are at the forefront of our mind when it comes to style and design. You shouldn’t be excluded from certain product lines based on your size so we have made sure we have created a range that is inclusive,” it said.

Since Boohoo launched its standalone men’s site last March it has extended the offer to include tailoring and boy’s clothing and introduced a number of special collaborations such as the recent Pride collaboration with Philip Normal and an urban collection with rapper Tyga.

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Tags / Boohoo, BoohooMAN, ecommerce, menswear, Plus size

About Author / Lauretta Roberts

Lauretta Roberts is managing director and Editor-in-Chief of The Industry, having acquired the business along with business partner Antony Hawman in July 2015. She is also the former director of brand & propositions of trend forecaster WGSN and a former editor of Drapers magazine.

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