The Industry London
  • Non GamStop Casinos
    • No Verification Casinos
  • Online Casinos
    • PayPal Casinos UK
    • Mastercard Casinos UK
    • Google Pay Casinos UK
    • New Online Casinos UK
    • Crypto Casinos UK
    • No KYC Casinos UK
  • About Us
  • Contact

Posted In Fashion 

#WattsWhat: Norwegian Rain blows into London

David Watts | 8th June 2016

 3
Norwegian Rain

T-Michael and Alexander Helle

If like me you are a fan of “Scandi-Cool” then the arrival of Scandinavian rainwear brand Norwegian Rain will be met with quite a bit of excitement. This brand has just opened its first stand-alone retail store outside Norway on London’s Piccadilly and is set to bring forth a wave of exciting new and mid-century scandi-design.

This duo behind the brand are the personification of “cool” and have transformed what could be considered humble rainwear into a veritable art form.

 

Located underneath BAFTA House on Piccadilly, Norwegian Rain is well placed among London’s sartorial and cultural neighborhoods of Saville Row, Jermyn Street and Old Bond Street, with Fortnum & Mason and the Royal Academy of Art a stone’s throw away.

The store will sell both men’s and women’s collections. Among the suiting, shoes and leather goods from T- Michael is a curated selection of Scandinavian mid-century furniture by Modern Tribute. Norwegian Rain aims to hold numerous events in the coming months gearing towards its anticipated AW16 collaborations with Grenson shoes and Ally Capellino.

Norwegian Rain was established in Bergen, Norway, by business graduate Alexander Helle who wanted to create tailored rainwear with a sartorial elegance. Together with bespoke tailor T-Michael – a Ghanaian tailor who relocated to Bergen from London and set up his tailoring studio in the city nearly two decades ago – they created Norwegian Rain with other local creatives including graphic design studio GrandPeople and photographer Bent Rene Synnevåg. Combining form, function, practicality and style, the tailored rainwear garments conceal some of the highest level of weather protection available on the market. The high-tech is hidden.

Norwegian Rain – 193 Piccadilly, London, W1J 9EU

Images: Courtesy

Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedInPin on Pinterest
Tags / #WattsWhat, Alexander Helle, Norwegian Rain, Retail, Scandic-Cool, T-Michael

About Author / David Watts

David M. Watts is an independent Fashion Industry Adviser based in London. His career spans more than 30 years encompassing fashion, consumer product licensing, brand development and digital worldwide.

You Might Also Like

Oliver Spencer: LCM AW16 Review

13th January 2016
Retailers

Declining footfall and slowing sales make tough times for fashion retailers

22nd September 2017
John Lewis

John Lewis first half profits drop by more than 50%

14th September 2017
Previous Post
Next Post

SUBSCRIBE TO OUR FREE DAILY NEWSLETTER

Trending on The Industry

  • Castore New Look
    New Look founder backs emerging sportswear brand
  • Prada SS18
    Prada SS18: Cool, clever and covetable – but will it be commercial?
  • Matchesfashion
    Matchesfashion to open new London distribution centre
  • Retailers
    Declining footfall and slowing sales make tough times for fashion retailers
  • Shop at Bluebird
    The Shop at Bluebird to open in Covent Garden

ADVERTISEMENTS

Connect with us

       

INDLONDON TWEETS

New Look founder Tom Singh among investors to back sportswear brand @castoresport #fashion #sportswear https://t.co/Vu3FqBTnXh

Reply on TwitterRetweet on Twitter1Like on Twitter 

Prada SS18. It wasn’t a heart-stopper but there were plenty of attention-grabbing ideas. #MFW #fashion https://t.co/XxsAHjqfzR

Reply on TwitterRetweet on Twitter1Like on Twitter3
Load More…

Find us on Facebook

Connect with The Industry

About Us

About
Join us
Events

CONTACT US

Contact
Our team

Tags

#WattsWhat Accessories Advertising Asos Athleisure Brexit British Fashion Council Burberry Catwalks Christopher Bailey Coach David Watts Department stores Dior ecommerce etail Farfetch Footwear GUCCI High street John Lewis London Fashion Week Luxury LVMH Marketing Marks & Spencer media menswear NET-A-PORTER New York Fashion Week Next property Retail Sandra Halliday Selfridges social media Sportswear SS17 Swarovski Crystallized Technology The Industry Topshop Trends Vogue YOOX NET-A-PORTER Group

Widget Area 3

Assign a Widget

© Copyright Magnus Media & Events Ltd. 2025

7ads6x98y