AllSaints will open a new store on London’s Brompton Road this coming weekend.
The 3,523 sq ft store opens on 17 June and will house the premium brand’s men’s and women’s collections, starting with SS17, as well as “The Capital Collection” handbag line.
Arranged over two storeys, the Knightsbridge store has been designed to blend seamlessly with the building’s architecture and features exposed walls revealing original brickwork and cast iron structural framework. These raw and industrial finishes are contrasted with natural oak floors.
The store also includes a “digital pod” to enable customers to browse and shop all elements of the collection.
AllSaints is now sold in 233 locations in 24 countries including 85 locations in the UK (18 in Central London). More than 50% of the British brand’s revenue now comes from outside of the UK with the Americas (the US, Canada and Mexico) its largest international market. It was launched directly into Asia in 2014 and continues to enjoy strong growth in Korea, Taiwan and Japan.
“As we continue to expand globally, we are extremely excited about our core UK market as we have a fantastic pipeline of new exciting projects ahead in 2017 and 2018 of which Brompton Road is a prime example,” said CEO William Kim.
