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Posted In Fashion, Trends 

Micro trend: Luxe pyjamas at By Malene Birger

Lauretta Roberts | 16th August 2016

 1
By Malene Birger SS17

Copenhagen Fashion Week, which has just drawn to a close in the Danish capital, is always worth watching for trend direction.

 

One significant micro trend we have seen playing out on the streets and catwalks is the luxe pyjama look. Leading Copenhagen brand By Malene Birger showed two pyjama looks for SS17, one in a black and white silk stripe and one in bright blue with white piped edging.

By Malene Birger SS17

In both cases the pyjamas were oversized with extra long sleeves and trouser legs that hit the floor, even when wearing heels.

On the streets of Copenhagen infuencer Marie Hindkær Wolthers of Blameitonfashion.com was spotted in a By Malene Birger pyjama-style suit in a brown, beige and orange print styled with sneakers and a Louis Vuitton handbag (this handbag was everywhere!).

Marie Hindkaer Wolthers at Copenhagen Fashion Week

Some brands are carrying pyjama style looks for AW16 (including Topshop and Sandro to name just two) but this is proof that the trend, which works as well for evening as it does for day (and which the wearer can break up into separates for added versatility) will carry on into next spring.

A full trend report from Copenhagen will be coming later this week!

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Tags / By Malene Birger, Catwalk, Copenhagen Fashion Week, Pyjamas, Sandro, Topshop, Trends

About Author / Lauretta Roberts

Lauretta Roberts is managing director and Editor-in-Chief of The Industry, having acquired the business along with business partner Antony Hawman in July 2015. She is also the former director of brand & propositions of trend forecaster WGSN and a former editor of Drapers magazine.

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