London Fashion Week will be broadcast at 60 locations around the country as part of a partnership with Ocean Outdoor; the initiative is just one of a raft of consumer-facing activities and is expected to reach 35 million consumers.
Running from 15-23 February, London Fashion Week will be screened in Birmingham, Bristol, Edinburgh, Glasgow, Leeds, Liverpool, Manchester and Newcastle, as well as around London at Canary Wharf, Holland Park roundabout, Two Towers West (on the A4/M4 between London and Heathrow) and Westfield.
In the run up to London Fashion Week (which runs from 18-22 February) the screens will play footage from SS16 and during the event there will be daily round ups of the shows and presentations.
Caroline Rush CBE, CEO, British Fashion Council said: “Collaborating with Ocean Outdoor means that we are able to bring British talent and London Fashion Week to more people than ever before. At a time when many conversations are taking place around connecting fashion weeks with consumers, this is a perfect opportunity to reach both new and existing fashion fans throughout the UK.”
Ocean CEO Tim Bleakley said the partnership built on previous innovations which included the UK’s first shoppable billboard in association with Twitter and Topshop and the broadcasting of the AW15 Hunter Original London Fashion Week show across The Grid. “This new venture amplifies the attention afforded by London Fashion Week, allowing designers and brands to reach significantly wider audiences across the Ocean portfolio,” Bleakley said.
Additional public-facing events for London Fashion Week include:
LONDON FASHION WEEKEND
Emilia Wickstead, Holly Fulton, Mary Katrantzou and Temperley London will present their SS16 collections at London Fashion Weekend, the bi-annual consumer event taking place at the Saatchi Gallery across the four days. Alongside shopping opportunities from over 150 brands there will also be a talk series featuring fashion designers Charlotte Dellal of Charlotte Olympia, Emilia Wickstead, Katharine Hamnett, Nicholas Kirkwood and Pam Hogg; celebrity stylist William Baker; singer-songwriter and record producer, Róisín Murphy; and founder of Premier Models, Carole White.
INTERNATIONAL FASHION SHOWCASE
The British Council and the British Fashion Council will present work by emerging fashion designers from 24 countries in an exhibition entitled “Fashion Utopias” at Somerset House. The exhibition is the fifth edition of the annual International Fashion Showcase (IFS) and is open to the public throughout London Fashion Week.
THE LFW DAILY
The Daily is London Fashion Week’s “pop-up broadsheet”; 50,000 copies are distributed each day around London.
