Supermodel Heidi Klum will unveil her forthcoming fashion collection for German supermarket Lidl at New York Fashion Week next month.
The esmara by Heidi Klum collection and the #LETSWOW fashion campaign, produced in collaboration with British photographer Rankin, will preview at the event on 7 September before launching globally in-store on 18 September.
Taking “Heidi & the City” as its theme, the first 18-piece collection includes wardrobe staples with statement prints and modern detailing, including a leopard print blazer, delicate tops, bomber jackets, biker jackets and super-skinny jeans. The palette includes black, warm cognac and vibrant blue while fabrics such as suede, leather and lace feature throughout.
Prices will range from £6.99 to £49.99 and the collection will be available in European sizes 36-44 (UK 8-16) in 10,000 Lidl stores in 28 countries, including 670 in the UK.
“Working alongside Heidi Klum, a highly successful and creative designer, we are bringing affordable fashion to the forefront. The #LETSWOW concept is all about surprising our customers with a trend-led fashion collection at highly competitive prices,” said Lidl UK commercial director Ryan McDonnell.
Klum said it had been her ambition “to create fashion with a wow effect that is easy to combine and makes every woman look fantastic – and all at an unbeatable price.”
A countdown to the #LETSWOW big reveal is being staged at letswow.com.
