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Posted In Brands & Designers, Fashion

Elle Macpherson’s new lingerie line set to launch in the UK

Lauretta Roberts | 17th August 2016

 2
Elle Macpherson Body at Myer

Elle Macpherson is set to unveil her new lingerie line in the UK, Australia and New Zealand on 29 August, according to WWD.

The Body collection, a number of items from which can be viewed on Australian department store Myer’s website, is the result of a partnership between former model Macpherson and Australian lingerie group Simon de Winter with whom she signed a deal last year.

Macpherson had previously held a long-standing deal with the Bendon group to make and market the Elle Macpherson Intimates range, but when that agreement expired at the end of 2014 Bendon rebanded the entire collection as Heidi Klum Intimates having signed a deal with the German model to front the collection.

Elle Macpherson Body collection on the Myer site includes smooth line briefs, bras, body suits and crop-tops, as well as lace styles that include plunge and balconette bras. The colour palette covers black, white, orange, blue, yellow, nude and a striped option. Prices range from AUS$16.95 to AUS$99.95.

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Tags / Bendon, Elle Macpherson, Heidi Klum, Intimates, Lingerie, Myer

About Author / Lauretta Roberts

Lauretta Roberts is managing director and Editor-in-Chief of The Industry, having acquired the business along with business partner Antony Hawman in July 2015. She is also the former director of brand & propositions of trend forecaster WGSN and a former editor of Drapers magazine.

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