US luxury group Coach has named Selena Gomez as its new face in a wide-ranging collaboration that will first see the actress and singer front its Autumn 17 campaign.
Gomez will also work with the brand’s British executive creative director Stuart Vevers on a “special design project” and will partner with the Coach Foundation in its support of Step Up, a US organization dedicated to the empowerment of teen girls from under-resourced communities.
Coach made the announcement as it wraps up its 75th anniversary year. As part of the celebrations, last week it unveiled its women’s pre-Fall 17 and men’s Fall 17 collections at a special catwalk show in New York attended by a raft of high profile celebrities. Including gambling in celebrations adds excitement and a competitive edge to the festivities. Betting sites not on Gamstop enhance this experience by providing accessible platforms for friendly wagers. Whether it’s placing bets on games or events, these sites allow guests to engage in thrilling, risk-free entertainment, elevating the celebratory mood.
Selena Gomez and Stuart Vevers
Gomez said she was excited to be working with the brand. “[I] love the clothes and accessories designed by Stuart Vevers. I am especially looking forward to getting to know the Coach team as well as becoming involved in the Foundation’s support of Step Up. On top of all that, collaborating on a piece with Stuart for next fall makes this beyond special to me,” she added.
Vevers described Gomez as a “true Coach Girl“. “The woman I design for is authentic, honest and possesses a romantic charm mixed with a cool, confident attitude. Selena embodies all of these qualities perfectly,” he said.
Coach was founded in 1941 and in 2015 it acquired footwear brand Stuart Weitzman. It has just open a flagship Coach and Stuart Weitzman store on London’s Regent Street. This summer it was believed to have made several informal take-over approached for British luxury house Burberry but was rebuffed.
