• JOIN US
  • SIGN IN
  • Our team
  • Advisers
  • ABOUT

The Industry London

  • Home
  • News & Insight
    • Business
    • Retail & Etail
    • Tech & Media
  • Fashion
    • Trends
    • Brands & Designers
  • People
    • Moves
    • Experts
    • Interviews
  • Around the Web
  • Members
    • Join Us
    • ind-directory
  • EVENTS
    • Save the Date
    • IND-TV

Posted In Uncategorised

Bell Pottinger teams up with BFC Trust to support designers’ brand strategies

Lauretta Roberts | 10th January 2017

 0
Eudon Choi

Bell Pottinger has announced a partnership with the British Fashion Council’s (BFC) Trust that will provide support to emerging designers’ brand and digital strategies.

The first two designers to benefit from the arrangement are Eudon Choi, who won the LYCRA® Style Emerging Talent Award at the WGSN Global Fashion Awards in New York in 2011, and Mother of Pearl, the winner of the Walpole Emerging British Luxury Talent prize.

After this Bell Pottinger will support one designer per quarter by helping to elevate their profile, e-commerce and online presence through strategic media relations, social campaigns and collaborations with influencers and ambassadors.

Bell Pottinger’s head of luxury Karlina Nathan will head the initiative along with the consultancy’s wider luxury team. “New talent is the lifeblood of British fashion, and as a consultancy, we are passionate about working with talented young people to unlock their potential,” she said.

The BFC Trust was founded in 2011 and is co-chaired by Tania Fares and Sian Westerman. In 2016 it awarded grants totalling £350,000 to 12 designers. Bell Pottinger will support a selection of these beneficiaries.

“Since the inception of the BFC Fashion Trust we have seen designers go on to achieve great success and growth. We are very excited to be working with Bell Pottinger on this initiative and look forward to mentoring more British talent in 2017,” Fares said.

BFC CEO Caroline Rush CBE said she was delighted to be able to offer Bell Pottinger’s expertise in brand positioning and digital marketing to designers. “Communications define and play a fundamental role in every brand’s identity and strategy and being able to receive the expertise of professionals such as Bell Pottinger is a fantastic opportunity and privilege for our designers,” Rush said.

Share on FacebookShare on Google+Tweet about this on TwitterShare on LinkedInPin on Pinterest
Tags / Bell Potting, BFC Trust, British Fashion Council, Caroline Rush, Eudon Choi, Mother of Pearl, Tania Fares

About Author / Lauretta Roberts

Lauretta Roberts is managing director and Editor-in-Chief of The Industry, having acquired the business along with business partner Antony Hawman in July 2015. She is also the former director of brand & propositions of trend forecaster WGSN and a former editor of Drapers magazine.

You Might Also Like

DHL and BFC partner on International Fashion Potential Award

16th June 2017
Mother of Pearl

London Fashion Week brand Mother of Pearl goes see now, buy now

9th December 2016

Natalie Massenet collects her DBE on opening day of London Fashion Week

19th February 2016
Previous Post
Next Post

SUBSCRIBE TO OUR FREE DAILY NEWSLETTER

Trending on The Industry

  • Zalando
    Zalando introduces membership programme offering enhanced benefits
  • Karren Brady
    Karren Brady to chair Sir Philip Green’s retail empire
  • Denim
    Resort 2018 denim trend: Jump to it
  • Jack Wills
    Jack Wills back in profit after co-founder’s return
  • Jimmy Choo
    Michael Kors and PE houses in running to buy Jimmy Choo

ADVERTISEMENTS

Connect with us

INDLondon Tweets

Twitter
The Industry
The Industry
@INDLondon

Etailer @Zalando launches membership service offering premium benefits inc. on-demand returns & early sale access ow.ly/JJgL30dIjk4 pic.twitter.com/xjXf92yqCC

reply retweet favourite
12:05 pm · 18th July 2017
Follow @INDLondon

Find us on Facebook

Connect with The Industry

About Us

About
Join us
Events

CONTACT US

Contact
Our team

Tags

#WattsWhat Accessories Advertising Asos Athleisure Brexit British Fashion Council Burberry Catwalks Christopher Bailey Coach David Watts Department stores Dior ecommerce etail Farfetch Footwear GUCCI High street John Lewis London Fashion Week Luxury LVMH Marketing Marks & Spencer media menswear NET-A-PORTER New York Fashion Week Next property Retail Sandra Halliday Selfridges social media Sportswear SS17 Swarovski Crystallized Technology The Industry Topshop Trends Vogue YOOX NET-A-PORTER Group

Widget Area 3

Assign a Widget

© Copyright Magnus Media & Events Ltd. 2016

7ads6x98y