ASOS has unveiled a virtual Gift Assistant on its Facebook page that will make suggestions for its 20-something customer who are shopping for Christmas gifts.
Available to customers during the Christmas period in the UK and France, the Gift Assistant will use the answers to a selection of questions to make suggestions from the potential presents available to buy on site. The service will have its own Facebook page where customers can click through and it is also available through advertisements on Facebook.
Based on machine learning technology, the digital assistant sifts through options by asking carefully considered questions leaving the customer with narrowed down choices for their gift recipient.
The questions will be based on 20-something customers and include quirks like “What item would most likely fall out of their bag?“’ in order to give clever gift ideas. It will also allow customers to see more products should they wish to expand their purchase further.
ASOS will also use the service to continue its partnership with Choose Love. If a customer is left unsure, they will have the option to “Choose Love” and purchase an item from the charitable range for Help Refugees where 100% of the proceeds are donated to the charity.