Vancouver Fashion Week stole media attention from Milan this Spring/Summer 2015 as editors from the likes of VOGUE.CO.UK, ELLE Italy, Harper’s Bazaar Argentina and WGSN descended upon the Canadian city known internationally as the ‘gateway to global fashion’. Taking place from the 15th through to the 21st of September, Vancouver caught the tail end of London Fashion Week and the very beginning of Milan, when its biggest shows were taking place. Gucci, Moschino and Prada all presented their offerings in this time.
The platform, now bigger than ever before, is charged with supporting innovative, cutting edge talent from around the world. Designers from established to emerging fashion countries, such as Fashion Scout ‘Ones to Watch’ winner, George Styler and key international names like Andrea Lazzari, Joffrey Mongin, Laura Laval and Noe Bernacelli have increasingly signed up to show on-schedule to take advantage of the Asian buying market that frequents the fashion city – and press are now starting to follow suit.
Vancouver now boasts a schedule 70 names long. To put this into context, London only hosts 82 on-schedule designers, while Milan’s schedule is increasingly shortening as the fashion capital loses its household names to London. Responding to a question on the shortened show calendar this season, Mario Boselli, president of the fashion association explained to Women’s Wear Daily that, “unless big designer names preside both ends of the week, it is impossible to keep the international press in town.”
While Milan’s future hangs in the balance, Vancouver Fashion Week attracted an increased number of trade attendees including media and buyers, as well as national and international celebrities and industry VIPs.