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Fashion Stocks Soar: What This Says About Business

Stocks in leading apparel and accessory labels smashed records this week – The Industry looks at what this means for the market. Tommy Hilfiger reports strong quarterly earnings Fashion has proved its worth this week, as shares on the trading floor skyrocketed in value. Companies such as PVH Corp. – of Calvin Klein and Tommy Hilfiger – were the latest to join a myriad of fashion businesses reporting week-on-week growth. Alongside stronger-than-expected quarterly earnings, shares at PVH have increased by 32% since the start of the year. The likes of Michael Kors Holdings Inc. and Ralph Lauren Corp. tell a similar story, illustrating that investors across the board are still keen to invest in high-end fashion goods. Investors have duly noted this trend, as fashion businesses continue to unexpectedly withstand the European recession and defy China's slowdown. On the whole, the stock market boasts a positive outlook for the fashion industry, despite incoherencies in the economy. With companies posting higher sales figures and increased profit margins, opportunity for investment is more lucrative than ever. By The Industry's Features Editor, Harriet Bowe Would you like to join the premier members group for those shaping the future of fashion? Visit our JOIN page.

Harriet Bowe

Calvin Klein, Harriet Bowe, Michael Kors Holdings Inc., PVH Corp., Ralph Lauren Corp., The Industry, Tommy Hilfiger

S-commerce Steps Forward

New social commerce technology launched that allows consumers to do more than just 'like' a product. ELLE magazine pioneer new s-commerce platform Launched last week, 8thBridge's new Graphite platform already has fashion businesses such as Oscar de la Renta, American Apparel and ELLE magazine on board. As a more streamlined take on f-commerce, the platform is set to revolutionise the way consumer's shop within the Facebook interface. Graphite's major selling point is the addition of brand-appropriate alternatives to the 'like' button. The 'like' button has been instrumental in the marketing strategies of many fashion brands over the last few years. As fashion has increasingly embraced social media, the 'like' button has allowed consumers to collectively endorse, promote and associate themselves with the brands they love. New buttons include more expressive gestures such as 'want', 'own', 'love' and of course 'buy'. Not only do these encourage social engagement but heighten a brands understanding of their market base. The revealing buttons allow a brand to differentiate between customers, potential customers and those that are merely aligning themselves with the brand. This week international fashion and lifestyle magazine, ELLE partnered with the likes of Gucci, Bulgari and Tommy Hilfiger as they dip their toes into internet retailing. Powered through Facebook, the first-of-its-kind 'Trend Report' blends social media with content and commerce. At the moment ELLE's business model doesn't take a cut of the brand's revenue; however as internet sharing continues to transform the commercial landscape affiliates will undoubtedly look to take a piece of the pie. By The Industry's Features Editor, Harriet Bowe Would you like to join the premiere members group for those shaping the future of fashion? Visit our JOIN page

Harriet Bowe

8thBridge, American Apparel, Bulgari, Elle, Facebook, Graphite, Gucci, Harriet Bowe, Oscar de la Renta, The Industry, Tommy Hilfiger

Fashion Entrepreneurs Make Rich List

Fashion showed its worth this weekend as the industry's billionaires topped The Sunday Times Rich List 2012. Topshop's Sir Phillip Green is hot on the heels of Selfridges's George Weston in The Sunday Times Rich List The Sunday Times published their renowned Rich List over the weekend, with Britain's highest earners including George Weston and Sir Phillip Green. Along with his family, Weston made the top ten richest people in Britain boasting a net worth of £5.90bn. Operating fashion businesses at both ends of the spectrum, his holdings include Selfridges and Primark. The Arcadia empire came next in line, with Green and his wife ranking 17th at a total of £3.30bn. Others included Lawrence Stroll of designer labels, Michael Kors, Tommy Hilfiger and Pepe Jeans. Christina Ong and family also made the list with their shareholdings in Mulberry and franchises with Giorgio Armani and Donna Karan. Despite the UK's turbulent economy, the fashion industry proved itself as one worth investing in as the combined wealth of Britain's 1,000 richest men and women rose to record levels this year. By The Industry's Features Editor, Harriet Bowe Would you like to join the premiere members group for those shaping the future of fashion? Visit our JOIN page

Harriet Bowe

Arcadia, Christina Ong, Donna Karan, George Weston, Giorgio Armani, Harriet Bowe, Lawrence Stroll, Michael Kors, Mulberry, Pepe Jeans, Primark, Selfridges, Sir Phillip Green, The Industry, The Sunday Times, Tommy Hilfiger

‘tweetwalking’: Talk Of The Catwalk At Nyfw

For those unable to attend New York Fashion Week this season, the growing trend for catwalk tweeting ensures that everyone has a front row seat. Image courtesy of the British Fashion Council   After Burberry made international headlines last Fashion Week – tweeting shots of their Spring/Summer 2012 collection minutes before designs emerged onto the UK catwalk – numerous New York designers have been following in the footsteps of the British label. At 3pm yesterday we saw Rebecca Minkoff debut her designs on Twitter thirty minutes before they hit the runway. Tommy Hilfiger followed suit, showcasing shots of their new men’s shoe line seconds before the full collection descended at 5:30pm. Diane von Furstenberg is set to go one step further on Sunday, as the brand announce plans to post short video clips of the DVF collection onto Facebook and Twitter preceding the official show at 4pm. For the world’s luxury fashion houses, the uncontrollable sharing of such exclusive content highlights the ever growing importance of the online consumer, putting their eyes before even those of Anna Wintour. If this trend is anything to go by, keep your eyes glued to your Twitter feed in London, Milan and Paris too. By The Industry's Features Editor, Harriet Bowe

Harriet Bowe

Anna Wintour, British Fashion Council, Burberry, Diane von Furstenberg, Facebook, Harriet Bowe, New York Fashion Week, Rebecca Minkoff, The Industry, Tommy Hilfiger, Twitter