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Member Interview With Jana Ririnui Of Aofm

Jana Ririnui tells us how standing out from the crowd has got him in with the fashion pack. Industry member, Jana Ririnui, director of AOFM  The Academy of Freelance Makeup (AOFM) has grown exponentially since The Industry's Jana Ririnui set up six years ago. With schools in London, New York and Paris, a presence at every major fashion week and enough editorial to fill a book (two in fact), we find out a little bit more about what has made his business so successful. How did the AOFM business concept come about? My colleagues and I really felt that there was a lack of real education surrounding makeup artistry, particularly within fashion. So we decided to come together to create an academy of freelance makeup artists that would be trained by full time, working makeup artists – a premise that is exclusive to AOFM. We've turned the saying 'those who can't do teach' on its head, because we take those that are doing it best and bring them in as guest teachers on our courses.  As the only makeup academy to sponsor fashion shows around the world, we are able to provide on-the-job training that fully prepares our graduates for the fast pace of fashion. Out of the many, many London Fashion Week shows that AOFM puts on each season, can you name a few favorites? Bora Aksu, Corrie Nielsen, Fyodor Golan and Fashion Fringe. I choose these designers because I find them extremely innovative, Corrie and Fyodor especially. As designers, they think outside of the box and because of this, our teams get a lot of creative input when working with them. Also it's always great to work with Fashion Fringe because it's an opportunity to work with upcoming talent, which is important for the industry and something that we are always interested in. In only six years, you've grown from a single studio in Soho to schools in both Paris and New York. How have you managed to harness such rapid growth? I personally think it's because of our individual concept. We're doing something that no other makeup business is doing, and that in itself has allowed us to grow. The fact that we have more than 50 freelance guest makeup artists working for us pulls in the students who want to learn from the very best. Heading shows at London, New York and Paris Fashion Week has garnered us some great exposure, it's allowed us to establish international contacts and develop one of the largest backstage creative teams in the world. We are unlike any other business in the makeup market, so there was and continues to be room for growth. Where do you see AOFM in five years? I can't say too much now, but you will be seeing AOFM in other countries soon.  What other Industry members have you worked with?  Corrie Nielsen is a fellow member and we have headed her backstage creative makeup team for the past two seasons, as is stylist Rebekah Roy who we have done makeup with behind-the-scenes at LFW. We have also worked closely with Vauxhall Fashion Scout, run by members, Martyn Roberts and John Walford. At the moment, I'm currently working with Lauretta Roberts of WGSN. I'm one of the judges at the 2012 WGSN Global Fashion Awards , which Lauretta is the director of. We're also excited to be partnering with the event as their official makeup artists, where we will be doing all the backstage makeup. And of course, Courtney Blackman who as MD of Forward PR has looked after AOFM for quite some time now; she and her team organise the top shows we do each London Fashion Week as well as looking after our events and press.  Get in touch with Jana via The Industry Directory. By The Industry's Features Editor, Harriet Bowe Would you like to join Jana in the premier members group for those shaping the future of fashion? Visit our JOIN page.

Harriet Bowe

Academy of Freelance Makeup, Bora Aksu, Corrie Nielsen, Courtney Blackman, Fashion Fringe, Forward PR, Fyodor Golan, Global Fashion Awards, Harriet Bowe, Jana Ririnui, John Walford, Lauretta Roberts, London Fashion Week, Martyn Roberts, Rebekah Roy, The Industry, Vauxhall Fashion Scout, WGSN

Gfw: Industry Members Spot The Future Of Fashion

With one day to go before Graduate Fashion Week, The Industry takes a look at how our members are supporting the talent of tomorrow. Industry members are getting ready to spy the talent about to hit the GFW catwalk – Image courtesy of Paul Harness GFW gave Christopher Bailey and Stella McCartney their first taste of Fashion Week many moons ago, and with so many Industry members at the helm, there is little wonder. Celebrating selected work from over thirty-nine fashion degree courses, the concept was originally conceived by our very own John Walford and is now directed by fellow Industry member, Martyn Roberts. Other Industry London members, Alexandra Shulman and Dolly Jones have got Vogue involved with the event too. As VOGUE.COM were announced as partners last week, news came flooding in that all student looks would be featured in an online gallery on the publication's main site, a space ordinarily reserved for fashion elite. Alexandra, who is a trustee of GFW explains: 'I have always been a huge fan of GFW. It is the most important launch-pad for emerging talent in Europe. And it offers the first and only place where we can talent spot from amongst the 1,000-plus collections on the catwalk and in the exhibition.' The Industry's media partner Fashion Monitor, edited by member Hannah White, is also supporting the event along with the home of rising talent, PHOENIX magazine, where Industry member Hannah Kane sits as editor-in-chief. As an official media partner, PHOENIX will be shooting a live photo shoot with Industry member and stylist Rebekah Roy, encompassing the finalists for the George's Best of British Competition for second year students. This will feature in the eighth issue of PHOENIX entitled 'The Innovation Issue'. Among judges such as Daphne Guinness, Suzy Menkes and Matthew Williamson expect to see Industry members, Sarah Curran of my-wardrobe.com and Marigay McKee of Harrods – as a whole host of Industry members lend their expert eyes to a spot of star gazing. GFW starts on 10th June and runs up until 13th. For Industry registration click here. By The Industry's Features Editor, Harriet Bowe Would you like to join John, Martyn, Alexandra, Dolly, Rebekah, Sarah, the Hannah's and Marigay in the premiere members group for those shaping the future of fashion? Visit our JOIN page

Harriet Bowe

Alexandra Shulman, Christopher Bailey, Daphne Guinness, Dolly Jones, Fashion Monitor, Graduate Fashion Week, Harriet Bowe, Harrods, John Walford, Marigay McKee, Martyn Roberts, Matthew Williamson, my-wardrobe.com, Paul Harness, Phoenix, Rebekah Roy, Sarah Curran, Stella McCartney, Suzy Menkes, The Industry, Vogue.com

Trust In Fashion: Trust In Industry Members

Industry members, Rebekah Roy and John Walford join forces in the production of this year's Trust in Fashion charity catwalk. Bora Aksu Spring/Summer 2012 Following the huge success of its inaugural event, Trust in Fashion is once again bringing the cream of the fashion industry's crop together to raise money for children's charity Rainbow Trust. The event – which provides social palliative care to families with a child that has a life threatening or terminal illness – will take place at London's Café de Paris this coming Thursday 24th May. Last year the show exclusively featured looks sought from my-wardrobe.com, also a member of The Industry. Once again the organisers have looked to Industry members to produce the event, with John Walford and Rebekah Roy working on the production and styling respectively. As if plucking designers from Industry member, Martyn Robert's Vauxhall Fashion Scout, Rebekah explains: 'We've got some great designers: Craig Lawrence, Zöe Jordan, Bora Aksu, Leutton Postle and Krystof Strozyna, plus I'm working with the same team I work with at London Fashion Week, so we know it’s going to be a good show.' Word is that tickets are selling fast and it's quickly looking like Trust in Fashion is set to become an annual fixture on the fashion calendar. For more information on Trust in Fashion click here By The Industry's Features Editor, Harriet Bowe Would you like to join the premiere members group for those shaping the future of fashion? Visit our JOIN page

Harriet Bowe

Bora Aksu, Café de Paris, Craig Lawrence, Harriet Bowe, John Walford, Krystof Strozyna, Leutton Postle, London Fashion Week, Rainbow Trust, Rebekah Roy, The Industry, Trust in Fashion, Vauxhall Fashion Scout, Zöe Jordan

Member Interview With John Walford

The Industry chats to catwalk king John Walford, Founder of Vauxhall Fashion Scout and Director of Walford Shows. Industry member, John Walford of Walford Shows At the helm of fashion's new and innovative, John is an expert in catwalk production. Now moving his attention from London to emerging markets such as Lagos, we catch up with him to find out what he's up to. You recently sold your share of VFS to pursue your own projects all over the world – tell us more about these. At the moment I'm working with various big fashion projects such as Fashion Weeks in Shanghai, Shenzhen and Lagos. I am also developing Bath's Bath in Fashion festival. This is growing year on year and is an exciting and practical way of helping the local retailers. In Ireland I am working with Tatler Magazine to build the profile of designers (both established and less established) in Ireland and abroad. Unfortunately the kind of work I am being offered internationally did not fit into the VFS remit so with much sadness I left. How does working internationally compare with London? Where do you think the next big Fashion Weeks will be? An analogy that I always use is that London is like a 25 year old big brother. The other Fashion Weeks may only be five years old so naturally they can not do what the big brother is doing. However when they are older, they will be capable of being bigger and better having had such a strong example to follow. The next big Fashion Weeks will be in countries that have sturdy infrastructures of designers, fabrics and sales to attract attention. No one has that at the moment and no where looks as if it is going to have it within the next few years. In your opinion what makes a good catwalk show? Clients always have different requests so a good show is one that fits their brief. I like a bit of theatricality but the priority for the client is a smooth show that runs well – the two are not incompatible by any means but right now no one wants to spend any extra money without good reason. I think any catwalk that makes the audience look at it with interest is a good show! Where do you see Walford Shows in five years? I have always tried to provide a holistic service and therefore increasingly I am doing much more product launches and exhibition designs – this is an interesting sideline that helps some of my clients. In the future I hope to be working in ever more esoteric and interesting areas with a solid bedrock of clients. Get in touch with John via The Industry Directory By The Industry's Features Editor, Harriet Bowe Would you like to join the premiere members group for those shaping the future of fashion? Visit our JOIN page

Harriet Bowe

Bath, Bath in Fashion, Harriet Bowe, Ireland, John Walford, Lagos, London, Shanghai, Shenzhen, Tatler Magazine, The Industry, Vauxhall Fashion Scout, Walford Shows

Sapphires Model Management Look To Expand In 2012

Industry members, Neely Reyes and Iain Warren, co-director of Sapphires Model Management have announced plans to expand their award-winning model agency thanks to private equity investment. Neely Reyes & Iain Warren Since starting up in 2005, a small loan of £3,000 generated rapid growth seeing the company move from the Midlands to London in May 2011. Less than a year on and they have relocated to the prestigious South Molton Street – only a few steps from Bond Street tube station. To add to this, they are taking on two more members of booking staff and developing a brand new website set to launch in February. We catch up with co-founder Neely Reyes to find out what the money means to their business, both now and in the future. Iain and Neely with new staff Florian and Russell How did Sapphires secure the funding? Through a private deal. How will this space help grow the business? We now have our own photo studio and casting room. We can build models’ portfolios and work with photographers in-house. In addition, clients are welcome to make use of the space to hold their castings. Where do you want to see Sapphires in 5 years? We are very proud of what we have achieved to date. Sapphires Model Management has grown organically up until now and this investment will help to really push the brand to get the recognition it deserves over the coming months and years. We founded this agency just over 5 years ago and we sometimes forget how much we’ve achieved in that space of time...the sky really is the limit for the next five! What Industry members have you worked with? We have worked with a few members, such as Courtney Blackman, Martyn Roberts, John Wolford, Daisy de Villeneuve and Lauretta Roberts. We have made some great contacts through the group and hope to work with new members such as Nina Patel in the near future. Get in touch with Neely and Iain via The Industry Directory. By The Industry's Features Editor, Harriet Bowe

Harriet Bowe

Courtney Blackman, Daisy de Villeneuve, Harriet Bowe, Iain Warren, John Walford, Lauretta Roberts, Martyn Roberts, Neely Reyes, Nina Patel, Sapphires Model Management, The Industry