Polish retailer Reserved has unveiled British supermodel Kate Moss as its face ahead of the opening of its debut UK store on Oxford Street next month.
The young fashion retailer which is promising trend-led fashion for women, men and children at affordable prices is taking over the former BHS unit on the iconic London shopping street and will open on 6 September.
“The opening of Reserved Oxford Street is an important move for us,” said Reserved co-founder and CEO Marek Piechocki. “London is a fashion capital and having a presence in this prestigious location will be another step towards building global recognition of Reserved as a brand and [parent] LPP as a company.”
Reserved is part of the LPP group and has around 450 stores in 18 countries. LPP has around 1,700 stores globally.
The arrival in London this autumn comes along with a raft of new global fashion fascias taking up residence in the capital. H&M’s ARKET will debut on Regent Street later this month along with sister brand Weekday, while Chinese brand Urban Revivo recently revealed plans to open in Westield London next Spring.