For new designers, securing that very first stockist is a task of Herculean proportions, especially in the current economic climate. However, a new competition directed especially at emerging designers aims to give new fashion businesses a once in a lifetime opportunity to trade in prime retail space.
That space is House of Fraser’s flagship store on the perennially busy melting pot that is Oxford Street, as well as a spot on their e-commerce site. With more than 200 million visitors per year, Oxford Street is Europe’s busiest shopping destination and therefore a major coup as a first-time stockist by any designer’s standards. The competition, run in co-ordination with The Great Retail Revival, will choose a selection of 10 “promising” retail brands and any start-up fashion or lifestyle retailer is encouraged to apply, as long as they’ve been trading for a minimum of two years.
“We are delighted to be partnering with this exciting project and feel proud to be in a position to give smaller retail brands the opportunity to break into an industry which we are proud to be a part of,” explained House of Fraser’s CEO, John King.
Retail brands will be put through their paces in a two-stage contest selected by a host of high powered judges, including House of Fraser’s COO Nigel Oddy, the editor of The Sunday Telegraph’s Stella magazine, Anna Murphy and beauty editor at The Daily Telegraph, Katy Young.
The pop-up concession will run for two weeks and one winner will be selected to become a permanent fixture on the House of Fraser website, and potentially in store.
To find out more or to apply for the competition, click here.