Start-up growth programme IncuBus Ventures has teamed up with Camden Market to launch a space designed to give new designers and brands a chance to showcase their collections and generate new business this summer.
The Future of Fashion space will be open until the end of September in the famous market’s North Yard. It will feature an “ever-changing” line-up of brands all of whom have been selected because they are offering new fashion and retail experiences such as 3D printing, 3D body scanning and laser cutting techniques.
Brands currently on show in the space include:
T D Kent – a bespoke luxury eyewear brand that uses distinctive materials embedded in resin, 3D printing and the latest face scanning technology to create a unique pair of glasses designed specifically for the customer.
Bodi.me – a company that matches data gathered from 3D body scanners to garment data and recommends an accurate size for customers, reducing the frustration that results from wrong size delivery.
ZOLÀ – a designer that creates limited edition, hand-crafted fashion prints and designs. The collection includes hooded jackets, kimonos and dungarees available in four pastel prints. Each style is limited worldwide to only 10 pieces in each print.
REIN – an innovative, fast-growing womenswear brand that uses a unique laser cutting process and has had pieces worn by the likes of Lady Gaga, Eve, Charli XCX and Little Mix.
The Future of Fashion space will also host regular Q&A sessions with resident designers, fashion shows and product launches for Camden Market’s 500,000-plus visitors a week. The brands themselves will also receive feedback and advice from experts in the IncuBus Ventures network such as Nike, Marks & Spencer, ASOS and NET-A-PORTER.