We talk to managing director and Industry member, Gillian Harding-Moore about conquering the fashion world.
Fashion GPS has revolutionised the way the fashion industry operates. In the past year alone the company's client roster has more than doubled, counting the likes of Chanel, Dior and Marc Jacobs as users. We chat to the The Industry's new member about the web-based 'virtual employee' that has cut out the middle man and become the fashion industry's best friend all in one go.
The Fashion GPS concept is revolutionary – tell us a little bit about how it came about?
Fashion GPS was founded in 2006 when our CEO, Eddie Mullon was asked to build a system to track samples for a leading public relations and production agency in New York, KCD. Soon afterwards Eddie was commissioned by a well known designer to further customise the system for use in-house and the business grew from there. The technology has been constantly tailored, improved and new features have been added through listening to our client's needs. Our CEO is extremely visionary and is continuously innovating ways to help the industry work and connect more efficiently.
Who are you working with at the moment to build upon the brand?
Fashion GPS has lots of strong relationships in the industry. We are proud to say that we are working with the British Fashion Council who have been using our GPS Events system for many events including the British Fashion Awards last year. We are partnered with international management agency, IMG in New York to provide easy check-in and digital seating for all of the fashion shows at the Lincoln Center; Copenhagen Fashion Week and the Danish Fashion Institute. We also teamed up with magazine publisher, Hearst to help manage the Elle Style Awards earlier this year.
What plans has the business got in place for London Fashion Week Spring/Summer 2013?
We are adding some new functions to the GPS Radar app – it's a new way to experience fashion weeks across the globe. Members of the Radar community will be able to view the runway images shortly after the show, social share them on popular platforms such as Facebook, Pinterest, Tumblr and Twitter, storyboard their favourite looks and eventually place a sample request from the designer.
Many big names are signed up to your service. How can SMEs utilise Fashion GPS most effectively?
We work with a full range of clients from smaller PR firms and fashion brands to large luxury houses globally. The beauty of Fashion GPS is that we are a SaaS company with a 'pay per month' service. This means that smaller businesses can still benefit from our systems with only a handful of users, then scale up as they grow. Once they start using the system, all of our clients quickly realise the value of Fashion GPS. The result is they start building better relationships with contacts and personalised mailings, manage shows and press days with ease, reduce the number of lost samples and can evaluate all of their credit requests and editorial coverage. Perhaps the most visible benefit is clients can generate and export instant reports that demonstrate the value of their efforts and consequently monitor themselves more effectively.
Where would you like to see the company in five years?
Fashion GPS will continue to innovate, improving its offering and range of products to create an even more efficient 360 degree solution that binds the industry together. In this way, it's very exciting to think where the company will be in five years. We have already secured investment from some notable individuals including Ashton Kutcher, Guy Oseary and Alex Zubillaga amongst others. This has helped us to expand the business quicker and move into new global markets. The rate of growth for Fashion GPS is super-fast and the global teams work very closely together as a unit to meet the demand and response quickly. It's an extremely exciting company to be a part of, especially seeing as we are redefining the landscape and changing the future of the fashion industry with our technology.
What other Industry members have you worked with?
Fashion GPS is working closely with Hannah White from Fashion Monitor on some great initiatives they're launching in 2012/13. We have also been working with Martyn Roberts as a partner of Graduate Fashion Week, providing registration to the event and industry check-in at the entrance. We also worked with Martyn for Vauxhall Fashion Scout last season.
Get in touch with Gillian via The Industry Directory
By The Industry's Features Editor, Harriet Bowe
Would you like to join Gillian in the premiere members group for those shaping the future of fashion? Visit our JOIN page.
- RT @BoF: Op-Ed | Why Are We Ruining Our Best Young Fashion Companies? http://t.co/eV8Ewkkkg2 via @BoF
12 hours ago
- RT @TheEconomist: The new issue of The Economist is now available to view online via our website: http://t.co/T3jRKvJzFs
12 hours ago
- '...the nascent trend will have "a significant and persuasive impact on the economy", which is perhaps why...' http://t.co/MAhiurmjoc
13 hours ago