This week marks a month to go before the Olympic festivities officially start. With the countdown on, The Industry looks at how fashion businesses should be getting ready.

Stella McCartney pictured at the launch of the Team GB kits she designed

The establishment has been gearing up our fashion designers for the Olympic Games all year, with the likes of David Cameron, Boris Johnson and the British Fashion Council all pledging their support for what is set to be London's biggest summer on modern record. But are we prepared for what is to come?

A recent study conducted by the Confederation of British Industry has shown that whilst the majority of the capital's companies are positive about the Olympic Games – with a quarter of respondents expecting direct benefit – almost half are still worried about the daily practicalities.

Statistics have found that most office based companies are allowing their teams to work from home, whilst those offering a consumer facing service have accommodated staff with more flexible hours. However whilst firms might be engaging with their workforce, 80% have made no special measures when it comes to stock. With retail figures currently at their strongest in 18 months – a number undoubtedly boosted by the Jubilee – fashion businesses operating within the consumer goods sector should perhaps be looking to cash in now rather than be left out of pocket later.

Sara Parker, director at London's CBI office warns, 'The 2012 Olympic Games will help showcase London around the world and will be good for the economy. But with only a month to go, the scale of the challenge is becoming clear […] it's crucial that they plan ahead, particularly for the transport and logistical challenges.'

By The Industry's Features Editor, Harriet Bowe

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